The Journey to a More Intentional, Curated Home
Where considered choices meet everyday beauty, and every corner tells a story worth living.
For years, I've shaped the digital worlds of influencers and creators; building their brands, refining their aesthetic, crafting the foundations of their success. But while I was perfecting their narratives, I wasn't writing my own.
Now, I'm stepping into the frame. Not to chase trends or followers, but to explore what it means to live with intention, to curate a home that reflects thoughtfulness rather than impulse, and to share the quiet luxury of making deliberate choices.
This is where strategy meets style. Where the expertise I've honed behind the scenes becomes the foundation for something deeply personal.
Curated Living, Refined Daily
True luxury isn't about extravagance, it's about intention. It's the carefully selected paint colour that transforms a room, the heirloom piece that anchors a space, the morning ritual that sets the tone for your day.
I believe in homes that are both beautiful and lived-in, where every element serves a purpose and brings genuine pleasure. This is about elevating the everyday, choosing quality over quantity, and creating spaces that nourish rather than overwhelm.
From considered interiors to mindful living, I'm documenting the pursuit of a life that's as thoughtfully designed as the brands I've built for others.
I run a successful design and strategy studio. I’ve spent years behind the scenes helping full-time creators build brands, monetise their content, and turn what they love into a living.
I work with them every day, building their blogs, mapping their funnels, attending their events, even speaking at their conferences. I’ve seen firsthand what works, what doesn’t, and how much intention goes into making influence look effortless.
But lately, I’ve been craving something more personal. So this is my experiment in stepping out from behind the curtain, applying all the advice I give (and get) from the pros I work with, and seeing what happens when I try their strategies myself.
I’m testing the formulas. Trying their techniques. And finding out if truly anyone - if they execute it well - can build an online presence that earns, connects, and inspires.
If I can do it, with all my awkwardness and self-doubt, then anyone can.
