I’m Gillian. Since 2017 I've been building blogs, monetization systems, brand identities, and strategic foundations for full-time influencers. I helped them grow email lists, launch products, and turn content into revenue.
I worked backstage while they stood in the spotlight. I created the structure. I optimized the funnel. But I never gave myself that same treatment.
So now I’m doing something new: I’m applying everything I know, every strategy, every framework, every lesson I picked up working with pros, to build my own front-facing brand.
This site is not a finished product. It’s a living experiment. I’m showing up imperfectly. I’m testing content formulas. I’m applying the advice I’ve given others (and gotten myself). I’m exploring whether anyone, truly anyone, can build influence when executed well.