My Life From Home

This is my real-time experiment in turning all that strategy into an actual personal brand, awkwardness and all.

I’ve built influencer brands for years. Now I’m building my own.

I’m Gillian. Since 2017 I've been building blogs, monetization systems, brand identities, and strategic foundations for full-time influencers. I helped them grow email lists, launch products, and turn content into revenue.

I worked backstage while they stood in the spotlight. I created the structure. I optimized the funnel. But I never gave myself that same treatment.

So now I’m doing something new: I’m applying everything I know, every strategy, every framework, every lesson I picked up working with pros, to build my own front-facing brand.

This site is not a finished product. It’s a living experiment. I’m showing up imperfectly. I’m testing content formulas. I’m applying the advice I’ve given others (and gotten myself). I’m exploring whether anyone, truly anyone, can build influence when executed well.


From Behind the Scenes to Taking the Stage

What You’ll Find Here
This isn’t a blog of “how to live like a queen on a shoestring.” Nor is it an endless parade of staged perfection.

It’s a place where strategy meets vulnerability. Where I share:
  • What’s actually working (and what’s flopping) in my content journey
  • The small daily practices helping me feel more inspired, creative, and alive
  • The tools, systems, and mindset shifts I use to build something real
  • Lifestyle experiments (home touches, style updates, travel ideas) that fit the journey

Think of it as the “behind-the-scenes of growth”, the creative process made visible.

I’m not just growing an audience, I’m running a real-time experiment.

After years of building websites, brands, and monetisation systems for professional influencers, I’m finally testing all the techniques they use on myself. The strategies. The habits. The posting formulas. The brand partnerships.

I want to see what happens when an everyday, slightly awkward creative (hi, that’s me) applies all the behind-the-scenes playbooks the pros swear by, and whether truly anyone can build a profitable, magnetic online presence if they follow them properly.

This isn’t theory. It’s proof in progress.
Part content diary, part strategy lab, part creative reboot.

If I can take everything I know, apply it from zero, and build something that feels fun, sustainable, and real, then you can too.

Let’s see how far this experiment goes.
I’ve spent years helping influencers and brands create content that converts, now I’m combining that experience with my own growing platform.

If you’re a brand that values creativity, storytelling, and authentic partnership, I’d love to collaborate.

From product placements and blog features to social media content, brand campaigns, and affiliate partnerships, I bring both strategy and style to every collaboration.

Let’s create something that looks beautiful, feels genuine, and delivers results.


Let’s build something that makes people stop scrolling

get in touch