Made to Be Believed
My Life From Home began as a place to write honestly about the things that make a home feel like yours: the paint that took three sample pots to settle on, the skincare that actually earned its shelf space, the dinners worth cooking twice. That same honesty is what I bring to every brand I work with. Nothing gets a mention here unless it has lived in my house and proved itself, and that principle carries straight into the content I create for partners.
Most user-generated content is made to be loud. Mine is made to be believed. The work sits somewhere between an editorial shoot and a note from a friend whose taste you happen to trust, which is exactly the register that lands with people who research before they buy. My readers are working women in their thirties and forties, building homes gradually and spending carefully. They are sceptical of hard selling and quick to spot a script. Content that respects that instinct is content that converts.
What I Make
- Short-form video for Reels, TikTok and Shorts: unboxings, first impressions, in-use demonstrations and honest verdicts, shot vertically and ready to post or run as paid.
- Lifestyle and product photography in a real home rather than a studio, styled to feel lived-in rather than staged.
- Styled flat lays and detail shots for product pages, social grids and email.
- Before-and-after and tutorial content, particularly for home, beauty and tech.
- Pinterest-ready imagery and copy, a channel I actively grow and one most creators overlook.
Where I differ from a standard UGC creator is the home this content can be given. Alongside the assets themselves, I can place a considered, long-form review on an established blog with engaged organic search traffic. That means a brand walks away with content for its own channels and a piece of editorial that keeps working in Google long after a paid campaign ends.
Portfolio
Product Review & Images
Ooni Karu 2
Product review post
Simba Mattresses
DIY Tutorial
IKEA Billy Bookcase Built-in
Product Review & Images
Farrow and Ball
Product review post
Lumie Spark 100
Images & Blog post
Very Autumn Dress Styling
Product Review & Images
Panda London
DIY Tutorial + Video
IKEA Cook Book Nook
DIY Tutorial + Video
Solar Powered Deck Lights
DIY Tutorial + Videos
Cabinet Restoration
Travel Review
Crystal Cruises
Images + Blog Post
Very Summer Tech
Trusted by brands who care about how they are represented:
There is a reason the same principle runs through everything on this blog. Honesty sells better than polish. The readers who follow My Life From Home have learned that a recommendation here has been earned, and that trust transfers to the brands I feature. A glowing review of something I would never actually use would cost me the very thing that makes my audience worth reaching.
That credibility is built on real use. The Shark FlexStyle has been in my bathroom for more than three years. The Simba mattress has been slept on for six. The Ooni has cooked more pizzas than I can count. When I talk about a product, it is from genuine experience, and viewers can tell the difference between someone reading a brief and someone who knows where the buttons are.
There is also a strategist behind the camera. Alongside the blog, I run a content and web design studio, which means I think about your content the way you do: what it needs to achieve, where it will live, and how it earns its keep. You are not briefing a creator who will hand back something pretty and hope for the best. You are working with someone who understands conversion, search and the full customer journey, and who builds content to do a job.
Why Work With Me
The numbers, briefly:
Around 36,000 monthly pageviews and growing, driven almost entirely by organic search.
An engaged niche audience of homeowners and considered buyers, not a vanity follower count.
A genuine second channel in Pinterest, plus a weekly newsletter to a warm subscriber base.
Content that keeps performing: the comparison and review formats I write rank for months, not days.
Ways to Work Together
A set of UGC assets, video and stills, delivered for use on your own channels and paid campaigns.
The above, paired with a long-form, SEO-built review on the blog that keeps earning visibility in search.
A retained arrangement for brands who want a consistent, trusted voice across a season or campaign.
content only:
content plus editorial:
ongoing partnership:
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Thank you!
Send Me A Message
If your brand sits in home, interiors, beauty, skincare, food, travel or considered living, and you want content that earns trust rather than simply demanding attention, get in touch. Tell me a little about the product and what you would like it to do, and we will take it from there.
