October 29, 2026
SharkNinja UK | Amazon Prime Day: Case Study
Results at a glance
- 100th percentile: ranked #1 of all creators on the campaign
- 35x EMV ROI (the campaign average was 1.6x)
- 39.6k views across TikTok and Instagram Stories
- 155 clicks straight through to Amazon product pages
The brief
SharkNinja UK invited creators to drive Prime Day interest to Amazon for their Shark Beauty and Ninja Kitchen ranges through ShopMy. The goal was awareness and click-through during the early Prime Day window, 5 to 7 October.
The approach
I created a mix of TikTok and Instagram Stories content featuring three products: the Ninja Double Stack XL air fryer, the Shark CryoGlow LED mask and the Shark FlexStyle.
I kept it genuine, because that’s what my audience responds to. I showed the products in my real routine, including the FlexStyle I’ve used almost every day for four years and a CryoGlow with hundreds of sessions logged. Each piece had a clear “shop Prime Day” link, so viewers could act while the deals were live.
The results
My Ninja TikTok did the heavy lifting, reaching 38.6k views on its own. Instagram Stories supported it with timely reminders as the sale progressed, and together the content drove 155 link clicks to Amazon:
- Ninja Double Stack XL: 73 clicks
- Shark CryoGlow LED mask: 57 clicks
- Shark FlexStyle: 25 clicks
That put me in the 100th percentile of all participating creators, with a 35x EMV ROI against a campaign average of 1.6x.
IMPORTANT NOTE: Amazon orders aren’t tracked through ShopMy, so this campaign was measured on reach, clicks and earned media value (EMV).
Why it worked
Everyday luxury sells. My audience follows My Life From Home for treats that feel special but are still achievable. A beauty device and a premium air fryer on Prime Day fit that exactly.
Real use beats polished ads. Showing years of use and real routines made the recommendations credible.
Timing mattered. Content went out as shoppers were actively hunting for deals, with a “last day of the sale” reminder to catch late buyers.
What this means for your next campaign
Short-form video combined with timely Stories gives brands reach and measurable click intent in a tight sales window. I’d love to bring the same approach to your next launch or sale event.
If you like the sort of recommendation that still holds up six months later, leave your email below and I'll write to you on Sunday.
Most Sundays, once the house has gone quiet and it's edging towards nine, a letter goes out. It's the one I'd write to a friend with good taste and not nearly enough time: one thing worth reading, one thing worth buying, and one thing to skip. No noise, no pressure to spend, just the considered version of what I've actually been using, loving, or quietly sending back.
